MaaS: Marketing as a Service
Retention Marketing for Dealers and OEMs, Powered by Analytics
Our MaaS (Marketing as a Service) platform delivers targeted customer communications across email, direct mail, and phone for motor vehicle OEMs and dealers. Unlike generic email marketing platforms, MaaS connects to our analytics layer so every campaign is informed by propensity scores, purchase history, geo-demographic data, and market context. Outreach goes to the right person at the right time with the right message.
What You Can Run With MaaS
Five analytics-driven program types, all delivered across email, direct mail, and phone from a single platform.
Customer Retention
Keep existing dealership customers engaged with timed, analytics-driven communications that drive repeat service and repurchase.
Lapsed Buyer Reactivation
Re-engage buyers who have gone quiet, using purchase history and propensity scores to prioritize the prospects most likely to return.
New Model Launch Outreach
Target launch announcements by geographic and demographic profile so each new model reaches the buyers most likely to consider it.
Dealer-Level Programs, Managed Centrally
Run targeted marketing programs at the individual dealer level while the OEM manages and standardizes the effort across the entire network.
EV Prospect Follow-Up & Qualification
Sequence outreach to EV-interested prospects and qualify them for the dealer, drawing on past applications such as Nicola and Lion Electric.
MaaS FAQs
Dealer marketing automation is the use of software and data models to deliver targeted customer and prospect communications on behalf of individual dealerships. It is triggered by behavioral signals, purchase anniversaries, inventory availability, or campaign schedules, and it does not require dealer staff to manually manage outreach. For motor vehicle OEMs, it enables consistent, analytics-driven marketing across an entire dealer network.
Last reviewed: June 2026
Make Your Next Network Decision with Data Behind It
From open point analysis and dealer performance to consumer targeting and CSI, we help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs act on evidence instead of instinct. Every engagement starts with a free discovery conversation about your network, your data, and the decision in front of you.
Brands Tracked
Our national dealer tracking database monitors add/drop activity across 55+ motor vehicle brands.
Reports in IDEAS
Over 500 separate reports implemented in IDEAS.
Industries Served
Commercial vehicles, powersports, RV, marine, heavy equipment, and multi-location businesses.