IDEAS Platform
500+ Reports. One Platform. Built for OEM Dealer Networks.
The IDEAS platform is our cloud-based analytics and reporting software built specifically for motor vehicle OEM dealer networks. It includes more than 500 reports covering market studies, open point analysis, primary market area management, dealer performance dashboards, customer satisfaction (CSI) reporting, and what-if simulations. IDEAS is built with an open data model that adapts to a client's existing data structure rather than requiring them to reshape their data for the software.
How IDEAS Is Different
IDEAS differs from general business intelligence tools because it's built around the concepts OEM dealer development and sales ops teams use, such as PMAs, open points, cross-sell, and what-if transactions, rather than generic data visualization. The open data model allows client-specific attributes and business rules to be incorporated without requiring the client to conform to a fixed data structure.
Platform Modules
Six modules that turn registration data, demand modeling, and satisfaction data into the reports OEM dealer development and sales operations teams use every day.
Market Studies & Open Point Analysis
The IDEAS market study module automates the process of assessing brand health and competitive position in any geographic market, whether a state, region, or ADI. The open point module uses spatial algorithms to scan entire geographies and surface locations where consumer demand is concentrated outside the brand's current dealer coverage.
What-If Analysis
The IDEAS what-if analysis module simulates the projected impact of proposed dealer network changes before they occur, whether new point additions, relocations, buy-sells, or closures. It generates a complete suite of before-and-after reports including PMA map comparisons, census tract coverage statistics, dealer-level performance deltas, and projected cross-sell changes across the affected network.
PMA Mapping & Coverage Reporting
Define and visualize every dealer's primary market area at the census tract and postal code level. Monitor coverage statistics across the full network. Track changes over time.
Dealer Performance Dashboards
KPI reporting by dealer, region, field rep, and product segment. Configurable thresholds and alert triggers. Benchmarked against market potential, not peer rank.
Customer Satisfaction (CSI)
Track Customer Satisfaction Index scores at the dealer, region, and experience level alongside performance data. The CSI module reports response rates, satisfaction drivers, and dealer benchmarks so satisfaction sits in the same view as units, market share, and PMA performance rather than in a separate report.
Competitive Tracking
Monitor dealer add/drop activity across competitive brands. Track brand distribution changes in key markets. Our national dealer database (55+ brands) powers this module.
IDEAS Platform FAQs
IDEAS is our cloud-based analytics and reporting platform for motor vehicle OEM dealer networks. It includes more than 500 reports covering dealer network strategy (market studies, open point analysis, PMA management, what-if simulations) and dealer performance intelligence (KPI dashboards, benchmarking, performance alerts). The platform adapts to the client's data model and can incorporate custom data sources and business rules.
Last reviewed: June 2026
Make Your Next Network Decision with Data Behind It
From open point analysis and dealer performance to consumer targeting and CSI, we help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs act on evidence instead of instinct. Every engagement starts with a free discovery conversation about your network, your data, and the decision in front of you.
Brands Tracked
Our national dealer tracking database monitors add/drop activity across 55+ motor vehicle brands.
Reports in IDEAS
Over 500 separate reports implemented in IDEAS.
Industries Served
Commercial vehicles, powersports, RV, marine, heavy equipment, and multi-location businesses.