Smarter Dealer Networks, Built on Data
We help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs grow smarter dealer networks, track performance, and reach buyers more precisely, using proprietary analytics and cloud-based software built for how your industry works.
We are a data analytics and software company that helps motor vehicle OEMs make better decisions about their dealer networks and marketing. We specialize in dealer network strategy, performance intelligence, and consumer analytics for commercial vehicles, powersports, RV, marine, and heavy equipment OEMs across North America.
Most OEMs Are Making Major Network Decisions Without the Data to Back Them
Where should your next dealer go?
Network decisions are expensive and hard to reverse. Gut instinct and field rep opinion shouldn't drive a call that affects market coverage for a decade.
We provide: Market studies, open point analysis, and spatial algorithms that surface the right markets before you commit.
Which dealers are underperforming their market?
Aggregate numbers hide the real story. A dealer ranked third nationally might be dominating their market. Another top-seller might be underperforming their PMA by 40%.
We provide: Dealer-level benchmarking against market potential, not peer rank order.
Are you marketing to the right people?
Blanket outreach to your full database wastes budget. Propensity and geo-demographic models find buyers who are ready before your competitors reach them.
We provide: Consumer analytics and targeted marketing matched to the right person at the right time.
From Network Strategy to Marketing Execution
Dealer Network Strategy
Market studies, open point analysis, PMA management, and what-if simulations that give OEM dealer development teams the geographic evidence to make and defend major network decisions.
Learn more →Dealer Performance Intelligence
Dealer-level performance intelligence for OEM sales ops and dealer development teams: KPI dashboards, benchmarking against market potential, performance alerts, and field rep tools through the IDEAS platform.
Learn more →Dealer Marketing Programs
Analytics-driven dealer and co-op marketing for motor vehicle OEMs: propensity targeting, market and demand intelligence, and MaaS delivery that make every marketing dollar work harder through the dealer channel.
Learn more →Consumer & Market Analytics
Propensity modeling, geo-demographic profiling, lifetime value analysis, market basket analysis, and churn modeling applied to OEM and dealer databases across commercial vehicles, powersports, RV, marine, and heavy equipment.
Learn more →Customer Satisfaction Index (CSI)
Digital-first CSI programs for motor vehicle OEMs and their dealers: survey design, administration, benchmarking, and reporting that turns satisfaction data into dealer action.
Learn more →Custom Data Programs
Screen scraping for dealer and competitive data, survey design and administration, call center programs, and custom statistical modeling for motor vehicle OEMs. Every engagement starts with a discovery conversation.
Learn more →Why Sextant?
We are differentiated by three factors: deep specialization in the OEM-dealer relationship built from decades of dealer network consulting; analytical methods grounded in spatial algorithms and location theory applied to commercial vehicle and powersports industries; and a customizable platform that adapts to a client's data model rather than the other way around.
- Built for commercial vehicles and powersports, not adapted from light vehicle tools.
- Senior analysts stay involved throughout the engagement, including well after the sale.
- Analytical methods built on the same spatial disciplines that power network decisions at the world's largest automakers, applied to industries they've largely been unavailable in.
Built for the Industries That Sell Through Dealers
Common Questions
We serve motor vehicle OEMs across five industries: commercial vehicles (Class 3–8 trucks), powersports (motorcycles, ATVs, UTVs, side-by-sides), recreational vehicles (RV), marine (boats and personal watercraft), and heavy equipment (construction and agricultural machinery). All share the same three-tier OEM-distributor-dealer structure our analytics are built for.
Make Your Next Network Decision with Data Behind It
From open point analysis and dealer performance to consumer targeting and CSI, we help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs act on evidence instead of instinct. Every engagement starts with a free discovery conversation about your network, your data, and the decision in front of you.
Brands Tracked
Our national dealer tracking database monitors add/drop activity across 55+ motor vehicle brands.
Reports in IDEAS
Over 500 separate reports implemented in IDEAS.
Industries Served
Commercial vehicles, powersports, RV, marine, heavy equipment, and multi-location businesses.