Software – IDEAS
IDEAS - The Sextant Data & Analytics Software Platform
Dealer | Dealer | Target |
|---|---|---|
1 | 2 | 3 |
| Opportunity Analysis | Primary Market Area Descriptors | Lists |
| Industry Metrics | Cross-Sell Analysis | Predictive Analytics |
| Competitive Analysis | Dealer Grades & Rankings | CRM Connectivity |
| Dynamic Mapping | Inventory Analysis | Marketing Automation |
| Open Point Analysis | Sales Profiles | Demographic Profiling |
Sample Module:
Market Studies & Open Point Analysis
Our Market Study software automates the process of organizing data and reporting the brand’s health and competitiveness in a specific market area. Sextant’s Open Point Software scans market areas of many different sizes (ADIs – state – regions) and identifies areas that have clusters of high demand lying outside the range of a brand’s existing sales locations.
Sample Module:
What-If Analysis & Reporting
Sextant’s What-If analysis reports on the potential impact of a new location, a relocation or a closure. It effectively simulates how Primary Market Areas (aka Area of Responsibility) might be affected by proposed business moves and reports on the before-after implications of proposed changes.
Numerous “what-if” reports representing such themes as:
- PMA maps as currently stand in the marketplace
- PMA maps after a potential new dealer, closure or buy-sell activity
- Census tract and postal coverage as currently stand in the marketplace
- Census tract and postal coverage as are projected post-transaction
- Market-level coverage statistics as currently stand in the marketplace
- Market-level coverage statistics as are projected post-transaction
- Dealer-level coverage statistics as currently stand in the marketplace
- Dealer-level coverage statistics as are projected post-transaction
- Statistical deltas for each dealer pre/post the simulation
- Statistical deltas market-wide pre/post simulations
- Current cross-sell
- Projected cross-sell